You've created you Google merchants product feed...
You've created a Google Shopping campaign...
You've added the AdWords tracking tags on your site to track actions like 'Abandoned Baskets'...
You've created your Dynamic Remarketing Campaign to pull the products from your feed into your display ad..
Impressions are flying, Clicks are happening...
BUT
How on EARTH are you going to track these clicks in IBM Digital Analytics?
You could add the 'cm_mmc=' tag on the link URL in the feed. That's what I first though of doing, but hang on - that will also feed through to my PLA campaign and I want to track them independently!
Well - this is the scenario I've been working on today at Scotts of Stow in the UK Cotswolds. After contacting the AdWords team in California and Singapore it was decided by Google that this was not possible... Google - please read on...
I first though about adding an 'AdWords_Redirect' in the product feed with the custom tracking outlined on the AdWords help website...
URL?cm_mmc={ifpla:pla}{ifdyn:dyn}-_-Google-_-Product-_-Click
However - I wasn't getting much luck from this either in the PLA or the AdWords campaign.
Then I discovered [c:drlp:url] !
Add a field into your product feed and recreate your product URL under this tag...
URL?cm_mmc=YOUR-_-TRACKING-_-GOES-_-HERE
Give AdWords a bit of time to figure all this out and hey presto - you can now track your dynamic clicks and PLA clicks through IBM Digital Analytics (Core Metrics)
Now - back to my cake...
